鄱阳湖国家湿地公园网络关注度时空分布特征及其影响因素

Spatial-Temporal Distribution Characteristics and Influencing Factors of Network Attention of Poyang Lake National Wetland Park

摘要:

以鄱阳湖国家湿地公园为研究对象，基于百度指数获取2013～2019年日均、月均、年均网络关注度数据，采用年际变动指数、季节性强度指数、地理集中指数、标准差椭圆等方法分析鄱阳湖国家湿地公园网络关注度的时空特征，并探究其影响因素。结果显示：①鄱阳湖国家湿地公园的年际网络关注度总体呈下降趋势；网络关注度的各月分布较分散，月份之间差异较大，表现出明显的“双峰”特征。②鄱阳湖国家湿地公园网络关注度在空间上呈集中分布，各省网络关注度极其不均衡，整体呈现东南部、中部关注度高，西部、西北部关注度低；且距离越近，网络关注度越高；网络关注度的重心总体呈现向东南方向移动的趋势，方向趋势明显。③气候舒适度、闲暇时间、当地特色活动举办时间和人口规模、经济发展水平、网络发达程度、两地间的空间距离分别是影响鄱阳湖国家湿地公园网络关注度时间和空间分布的重要因素。

Abstract:

Poyang Lake National Wetland Park was research object, the daily, monthly and annual average network attention data from 2013 to 2019 were obtained based on Baidu index. The spatial and temporal characteristics of network attention of Poyang Lake National Wetland Park were analyzed by means of interannual variation index, seasonal intensity index, geographical concentration index and standard deviation ellipse, and its influencing factors were explored. The results showed that①The annual network attention of Poyang Lake National Wetland Park was on the decline; The monthly distribution of network attention of Poyang Lake National Wetland Park was scattered, and there was a big difference between months, showing obvious “double peaks”. ② The network attention degree of Poyang Lake National Wetland Park was concentrated in space, and the network attention degree of each province was extremely unbalanced, the southeast and central regions have high attention, while the west and northwest regions have low attention. And the closer the distance, the higher the network attention. The focus of network attention of Poyang Lake National Wetland Park was generally moving to the southeast, and the direction trend was obvious; ③Climate comfort, leisure time, holding time of local characteristic activities and population size, economic development level, degree of network development and spatial distance between the two places are the important factors influencing the temporal and spatial distribution of network attention of Poyang Lake National Wetland Park.