基于旅游凝视的古镇景观关注度研究——以靖港古镇为例

Research on Landscape Attention of Ancient Towns Based on Tourism Gaze ——A Case of the Jinggang Ancient Town

摘要:

基于网络照片共享平台，通过GooSeeker爬取靖港古镇旅游照片作为研究数据，应NVivo11.0和Ucinet6软件，采用内容分析法、社会网络分析法、聚类分析法，结合扎根理论、旅游凝视等理论分析游客对于靖港古镇的景观关注度。研究结果显示：靖港古镇物质文化景观与非物质文化景观关系处于破裂与失衡状态，游客与靖港古镇仍处于单向凝视关系，因此对古镇景观规划提出以下建议：①打造古镇名片，发展古镇特色；②增强游客体验，创造文化氛围；③规划景观布局，丰富旅游产品。

Abstract:

Based on the online photo sharing platform, the tourism photos of Jinggang Ancient Town were crawled by GooSeeker as the research data. The NVivo11.0 and Ucinet6 software were used to analyze the tourists’ attention to the landscape of Jinggang Ancient Town by content analysis, social network analysis and cluster analysis, combined with grounded theory and tourism gaze theory. The results showed that the relationship between the material cultural landscape and the non-material cultural landscape of Jinggang ancient town was in a state of rupture and imbalance, and tourists and Jinggang ancient town were still in a one-way gaze relationship. Therefore, the following suggestions are put forward for the landscape planning of ancient town. ① To create the name card of ancient town and develop the characteristics of ancient town. ②Enhancing tourist experience and creating cultural atmosphere. ③ Planning landscape layout and enriching tourism products.